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Canada is a digitally forward country, and over the years, the local businesses, irrespective of their scale and structure, have upgraded digital platforms, more so during the 2020 pandemic phase. Owing to the rapid digitization, the digital marketing service has received significant traction as well. Let’s take a look at the stats supporting the claim:

• 92 million People regularly use internet in Canada, which is 84% of the population.
• 72% of advertising revenue in 2020 was generated through digital ads.
• There has been a 32% increase in online shopping.
• The target audience of the digital marketing industry has increased to 4 million people.

So, it is well-established that people and businesses in Canada are well aware of the digital side of marketing and its significance. However, a common mix-up happens more often than one realizes; the general notion that digital marketing in Canada and online marketing is the same. Even internet searches regarding these can be quite misleading. So, here we are with a simple presentation of the differences between digital marketing and online marketing.

Digital Marketing vs Online Marketing

Definition

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What Falls under Digital Marketing and Online Marketing

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To summarize, digital marketing is the umbrella term, and online marketing is a part of digital marketing. While there are mutual aspects applicable to both forms of marketing, thinking them to be synonymous is not right. These are some basic technicalities, knowing which will help you hire the right digital marketing agency in Canada.