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Before you dive head-first into logo creation, here is a short guide you can use before you start engaging digital marketing agencies to kick start your project.

A logo is the face of every brand. According to Forbes Magazine, the brand logo tells customers what exactly your brand stands for – your personality, culture and values. It connects your brand to your customers.

Brand logos need to be designed with a purpose in mind. In a society where online consumption is at its peak, it is all the more important for your logo to stand out. Your logo will be the first thing people think about when they hear your brand.

1. What are your brand’s values?

The New York Times best-selling author Simon Sinek once said, “People don’t buy what you do, they buy why you do it.”

Besides tailoring your logo to the nature of your business, you will need to first incorporate your brand’s values into your logo. Do you provide luxury services at an affordable price? Or are you an eco-friendly company? Knowing your ‘why’ sets a firm foundation for your logo’s look and feel and gives you an edge against your competitors.

2. Decide on a concept

According to the Psychology of Concepts, “a concept consists of a set of objects, symbols or events, which have been grouped together because they share common characteristics.”

A core design concept that encapsulates your brand is the next step in the determination of how your brand logo will look. A good digital marketing service will provide a set of guidelines to point you to the right direction. However, as a brand, you will need to have a rough idea of what you are looking for, this will ensure that your logo will be unique.

3. Look for inspiration

The old American proverb may have said that ‘imitation is the highest form of flattery,’ but when it comes to designing your logo, that’s a one-way ticket to a lawsuit. Creative sites like Pinterest have tons of visual inspirations for your logo.

Pin your favourite designs and artwork and choose elements that you feel will work for your brand. This list of designs can also serve as an inspiration guide for your digital marketing agency in Canada to work with.

4. Choose a colour

Different colours evoke different emotions. For example, the colour red encourages appetite and builds excitement. This is why popular food brands like McDonald’s and Coca-Cola feature red in their brand. An experienced digital agency in Canada will give you a comprehensive explanation behind colour psychology.The big question is, what feelings do you want to evoke when users look at your brand? Do you want to convey feelings of warmth and communication? If so, blue is your go-to colour. Go for green if you want to emphasise on your brand’s eco-friendly initiatives.

5. Identify a font

Graphic design tool Canva shares that the fonts you choose to include in your designs can dramatically change how that design is viewed by your audience – and what the kinds of emotion it inspires. A popular font among brands is Serif, as it tells your audience you are an established company with firm values that people can trust. Another good example is Script, which gives your brand a ‘special’ look and feel that can elevate designs to a more sophisticated level.

With these 5 tips in mind, you are on the right track to a great logo. While you can get as creative as you want, remember to not go overboard with the details. Less is always more. Creating the perfect logo will take time, effort and many prototypes. The good news is, you don’t have to do this all by yourself – engage a reputable digital marketing service known for amazing brand logo design and half the job is done.